Facebook Advertising: Pros and Cons

By Eiman Ashraf Khan


 

Have you ever used Facebook advertising? If no, then here are some major pros and cons of Facebook advertising.

Gone are the days when business only ran physically, it’s high time, especially amid Covid’19, the digital market is at peak. From selling to advertising all of the business tasks have been done online. 

Things work online now and that’s the new normal.  There are different digital platform, but the most dominant and older is Facebook.  Either it’s a small or big business, Facebook has been the feasible choice for advertising and digital marketization.  If you want to achieve the calculated target then you must give a read to the pros and cons of Facebook Advertising in this competitive digital media game.

Pros:

Advertising on Facebook gives opportunity to spread your business to the right audience, targeting specific age group, gender and interest group.  Following are some pros of Facebook advertising:

1-      Wider Reach: Being dominant and most popular social media platform, Facebook has about 2.89 billion users. This makes your ad reach a wider audience.

2-      Inexpensive: Small Budget? Don’t worry! Facebook ads are inexpensive that means you can take out the benefit by sending least. Interestingly, Facebook gives you the opportunity to achieve your estimated goal within lowest costs; you should absolutely consider budgeting for the occasional Facebook campaign.

3-      Micro-targeting: With Facebook advertising, you can do geo-targeting. By taking advantage of micro-targeting tool of Facebook you can aim at specific, cities, malls, villages and countries.

4-      Lead Generation:  You can generate lead with Facebook advertising.  Through leads potential users can give you their details and want to hear from your business as well. The forms you create for lead generations offer customers to gather details about your services and products.

5-      Facebook Look Alike Audience: The Facebook lookalike audience benefits you in differentiating in your potential customers. By this you can create a targeted audience and your value gets doubled as it increases the audience size, magnificently. For instance, you have created an ad for clothing brand; you can appeal alike audience that would be interesting in apparel and fitness etc., via same ad.

Cons: Every rose has its thorn, have you heard this proverb ever? This is relatable here while talking about the downsides of Facebook advertisement:

1-      Diminishing Organic Reach

The organic reach is getting less at Facebook advertising. If you are not willing to pay for your advertisements you won’t be getting reach which is the biggest challenge faced by digital marketers. Organic reach is getting diminished with passage of time and that’s affecting the businesses negatively.

2-      Advertisement Policies: There is some shady content that is prohibited strictly at Facebook and there advertisements are also prohibited. For your advertisement you must have to follow the community guidelines.  For example, tobacco, illegal drugs, discriminatory practices, weapons and explosives etc. The adverts must be approved first which takes about a day or less.

3-      Competition:

As mentioned above, almost all of the business are working online, which creates a tough competition. Making your mark is a strenuous job to do. Standing out from the adverts bulk, is the major side-effect of Facebook advertising these days. To resolve the issue you must create and deign the mind-blowing and amazing advertisements to get the customers attention.

4-      Pay-per-Click:

Alas! Nothing comes  for free! Facebook advertisements is pay per clicks, meaning you need to pay so that your adverts can reach at a higher audience and can help you in getting the potential customers, but who wants to pay every time they want to run a campaign or ad? That’s the worst part of advertising on Facebook.

 

Comments

Post a Comment

Popular posts from this blog

RISE OF INFLUENCER MARKETING

By Eiman Ashraf Khan
Image
  Being a digital marketer, or somebody webbed in the digital world, you have a thousand thoughts in your mind. On top of it is how to increase marketing? What is the best marketing tactic that could help you gain mass customers? Social media marketing is like a roller coaster ride, consisting of twists and turns and so much fun!   These turns might involve several stages, such as print media and digital marketing, then subdivisions. Nevertheless, a keen eye always goes for bright rather than hard work. Therefore, influencer marketing is a trend these days.   Before going into the main blog for today, let’s be a little bit nostalgic and discuss the early history of influencer marketing.             Early Influencers and Roscoe Arbuckle The concept had taken birth in the early 17 th and 18 th Century when the “Queens and Kings used to endorse medicines and public turn to them for advice on medicines." However, there was no
Read more

5 Hacks for Ultimate Digital Marketing

By Eiman Ashraf Khan
  Date: 18 th September, 2021 Digital Marketing has caught a great amount of recognition in the recent years, due to its phenomenal strategies of offering and advertising services and products costing very little. Since the outbreak of Covid’19, a lot of businesses have shut down or facing critical time but they regained the momentum with digital marketing assistance.   The tool of digital marketing extremely significant when it comes to the success and boom of any business whatever the industry is. Gone are the days when traditional marketing was the only technique to promote the business but with the introduction to digital marketing the tables are turned and a complete new situation has formed. Most of the businesses are using digital / online marketing now-a-days to boost up their business as it creates a connection between the audience and the organization. If you also want to be boost your business up then you must read the following quick and easy hacks for digital market
Read more

AMAZING BEDTIME BEAUTY HACKS:

By Eiman Ashraf Khan
Image
  What’s your bedtime routine? Do you just go home, take a shower, just take your meal and that’s all? Sleep is the ultimate time to treat your skin. It’s the time when your skin revitalizes. Who wants to wear makeup when your skin is perfectly flawless and glowing? We will tell you amazing bedtime beauty hacks that would make your skin glamorous. Read and follow our hacks for the magic of flawless glowing skin to appear in the morning. ·          Wiping off the Makeup :   Start your bedtime routine by wiping out your makeup. It’s the first and most essential part of achieving a good skin. Though, you might have heard it a thousand times but still we would suggest it because it is very necessary. This should not be skipped at any cost whether you reach home at routine time or at midnight after returning from club. The makeup particles enter your skin and clog the pores thus creating acne and pimples, bacteria and oil. Makeup towel and micellar water is good for wiping off the makeup.
Read more