YOUR EASY GUIDE TO GENERATE LEADS!

 

Worried! Because you cannot generate leads, despite of spending so much on your social media presence. It’s because you are not doing it the right way.  Generating leads is the one of the biggest challenge faced by the digital marketers. They invest plenty of time in searching for leads and checking impressions.  So if you are a digital marketer, and searching for leads generation, then we have some ideas for you. 

1.     Checklists:

 Checklist serves as assistant in keeping reminders. Checklists are the easiest thing to make but they can be of great gains.  For instance you have written an article on website on how to construct a house, of about 2500 words. So if you give a checklist at the end of the article it will be helpful for people in remembering the important stuff. This way, you can follow the checklist to ensure you're generating the most SEO and customer experience value possible.

 

2.     Turnstiles:

 Turnstiles also known as, gated video content are very effective digital marketing tool used by the digital marketers. It is basically, asking some information from the audience. It gives traffic to your page. In short, you can place turnstiles at beginning or middle of the video, asking gates like your email your information and name etc. for example, you might add that;  

3.      To continue watching, please enter your email and name

4.      To watch this video, please tell us your name and email.

 

5.    

Live Chat:

You may have seen pop-up button, Chat Now! This is the recently, developed innovation. It serves as a game changer in generating lead. Live chat or chat now button is an instant customer service, by which you can grab the customer and can convert it into lead. This is very helpful feature of digital marketing as it can allow to directly asking questions at homepage and landing pages.  According to a study by ApexChat, there is 40% increase in generating lead via live chat.

6.     Gated Content:

 Gated content increases the traffic to your page; it creates disarray in the audience and helps people in recognizing quality. The goal for your content is to help you attract prospective customers in your target audience.  The name that requires something in return is gated content. For example, name, email, address or number. Some white papers and e-books are gated content.

7.     Video Marketing:  

Videos are more trending now-a-days than images and static graphics. People prefer and spend more time on videos rather than graphics, which is helpful for you to boost your SEO and SEM with increased returns.  

To generate leads, video marketing is an impressive tool. You may create videos or do video marketing by making informative / guide videos or entertainment videos, and about your services and products. Do add CTAs and make gated content in order to get the most leads.

8.    

Retarget Marketing:

 There are some customers that left off empty-handed when they drove into your landing page. This is the time to retarget them.  Retargeting is marketing strategy that works by fixing a code at your website so it gives you reminder by attaching a cookie when you visit it. Whenever the customers do browsing the cookie keeps on sending popups and reminders. This tactic can be majorly used to drive more traffic at your landing page.  It is very helpful in paving the way for your marketing in converting users into customers.

 

 

9.     Guest Blogging:

There are some websites where you have target audience that visits your websites and social media platforms. Be it business to business or business to client business, guest blogging is very effective in getting more leads as influences a viewer’s perceptions about particular service or product. When multiple review and blogs have been posted on your website by guest or anonymous people than it increases your opportunities to generating more and more leads.  It’s a fantastic path to boost your brand, as it grabs relevant traffic to your landing page. 

10.                        Sponsored/Native Content:

To give a kick to your slow business you can opt native or sponsored blogging. This is an option that is a solution for your problem of lead generations. It is much similar to guest blogging. There are guests or sponsors that help you boost your brand by advertising about it or posting about your brand. Though it does not give a direct boost to your SEO but it gives you more leads in quick time. So you call it Instant Way.

While scrolling you might have stopped for a certain post and you might have seen word Sponsored under the username.

  Yeah! That’s a sponsored post. It directly targets your leads and gives you more leads/For example, if you are a girl who loves makeup, then there might be an influencer at social media that sponsors makeup brands and you would see ads from them and then gradually follows that brand because you have trust in them and that is why you believe in their reviews.  

 

 

11.                        Google Pay per Click:

 It’s a good tactic to trigger ore traffic onto your landing pages. Pay per click PPC advertisement is a common lead generation tool but is cost-effective.  Pay per click means that when someone sees your ad and then clicks the given buttons then you have to pay for that click.  Use of keywords, Hashtags and queries can attract a good amount of traffic to your landing pages.

12.                        Facebook and Instagram Advertising:

Facebook and Instagram advertising is another tool for generating leads in digital marketing. As, everyone is a roaming digital network himself. So it’s really easy tactic to deliver your message.  

 By using Facebook and Instagram advertising service, on which we have already given a blog, you can simply convert users into potential customers. You just need to take advantage of people’s happy-mood clicks and get highest investment returns plus high end leads.