RISE OF INFLUENCER MARKETING
Being a digital marketer, or somebody webbed in the digital world, you have a thousand thoughts in your mind. On top of it is how to increase marketing? What is the best marketing tactic that could help you gain mass customers? Social media marketing is like a roller coaster ride, consisting of twists and turns and so much fun! These turns might involve several stages, such as print media and digital marketing, then subdivisions.
Nevertheless,
a keen eye always goes for bright rather than hard work. Therefore, influencer
marketing is a trend these days. Before
going into the main blog for today, let’s be a little bit nostalgic and discuss
the early history of influencer marketing.
The concept had taken birth in the early 17th and 18th Century when the “Queens and Kings used to endorse medicines and public turn to them for advice on medicines." However, there was no Instagram, Snapchat, or Facebook. It was not a very official ritual, but it laid the foundation for the influencers you see on your feeds.
The
first influencer was Roscoe Arbuckle, the silent actor, comedian, and screenwriter;
he promoted Murad Cigarettes in 1905. This was the first-ever event that a
celebrity endorsed a product.
Coca-Cola,
in 1931, was named Santa, and Coca-Cola featured the next very famous
influencer campaign. He depicted Santa Claus as drinking Coca-Cola, and Santa
became the face of Coca Cola giving it a sudden boost by highlighting the
brand.
A rise in Influencer Marketing and Covid’19:
In Covid 19, influencer marketing is the hot cake in the market and business world. The year 2020 brought the rise in influencer marketing like no other. Consumer behaviors have been changed as Covid shifted the mode of trade and business. Conventional advertising campaigns faced production issues, viewers gravitated towards authenticity, and brand finances were knocked off, necessitating fast transitions. To cope with these challenges, brands and businesses tilted towards influencer marketing.
According to the research done by Business 2 Community, Instagram is the king of influencer marketing in an article. The rest of the platforms are just chess's knees, which boosts audience engagement. According to the below-mentioned graph, 79% of the audience uses Instagram to look into brands and purchase different stuff.
Techniques Used By Influencers in
Marketing:
Indeed, word of mouth is vital in gathering an audience. However, besides using magic words, the influencers also use some infamous techniques that help them significantly impact your business/ brand. These strategies play a vital role in your brand image and recognition. According to research about the tools and techniques used by influencers in promoting the products and brands, these are the most commonly followed:
Marketer’s
Interest in Campaign:
In this era of growing digital marketing and influencer marketing, a digital marketer is the one who reaches out to the top-notch influencers to get the best business done. Whenever your digital marketer starts a campaign, he looks into the following things that are given in a percentage form. 79% of the digital marketers look into the Engagement level of the posts created by the influencers, 66% of the marketers look into the Impressions, 63% of the marketers see Traffic on the page, and 39% of the marketers check the re-branding or re-targeting of the products.
Why Influencer Marketing?
With the rapidly increasing influencer marketing trend, every brand and business is tilting towards influencer marketing. However, it might pop up this question in the end-users or familiar individuals minds: Why should one opt for digital marketing? What are the benefits it brings along? Following is the answer to this question that has sourced from Buzzoka Influencer Marketing 2.0
Most Famous Influencers in Pakistan:
From
travel to technology to fashion, these renowned Pakistani Influencers are all
the fashion this year. With millions of people following them, these
influencers create stellar content. What makes them influencers is their
passion and expertise on a specific subject or sector. Here are some of the
famous influencers of Pakistan
Taimoor
Salahuddin, aka “Mooroo," is mainly known for his highly phenomenal comics
and is one of the pioneers of vlogging.
With 390K followers on Instagram and 8.02 K subscribers on YouTube, Mr.
Mooroo is doing a fantastic influencer job.
A social media sensation, Junaid Akram, known as “ganjiswag” on Instagram, is familiar with the art of making people laugh, which is very rare. From waiting tables during his struggling years to getting 320 K followers into his pocket, Junaid Akram has always been a significant influencer to his audience.
Lawyer
by profession, the only lady stand-up comedian in Pakistan, Faiza Saleem,
started her influencing struggle from Facebook and gradually grabbed 152 K
followers on Instagram and 143 K subscribers on YouTube.
To do something long-lasting and something that would positively influence Pakistanis, she is crossing the extra mile to do so.
Hira Attique:
The
widely known and genuinely talented Hira Attique, famous as
"hirableeh," is a Pakistani blogger, content creator, and social
media influencer that has bagged Best Social Media influencer Award 2020.
She has always been a style and fashion icon. To influence people that anatomy is nothing and it's all about being in your comfort zone. The recognition and love she has achieved at a very young age show that she is for sure the best social media influencer.
The sensation behind “Waderay Ka
Beta," Ali Gul Pir, is a person who could be converted
into any role, be it rapper, comedian, television/ voice actor, or social media
influencer. The artist has a very different
style of content creation, which made him get 246 K Instagrammers and 147 K
Youtubers.
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